direct mail copywriting

Writing direct mail copy is similar to writing for brochures. Direct mail is not one specific package of materials. In other words, not every direct mail package is the same. Some may include a sales letter and response card. Others may include a sales letter and brochure. Understanding direct mail helps, understanding the direct mail customer is essential. Impact, creativity and content must be balanced and readable. A fresh pair of eyes will remove the fog and deliver clarity and added value, whatever your industry, project or media.